cross-promote

cross-promote
cross-promotion UK US /ˌkrɒsprəˈməʊʃən/ US  /ˌkrɑːsprəˈmoʊ-/ noun [C or U] COMMERCE, MARKETING
the fact of advertising related products from different companies at the same time: »

Cross-promotion between the book and film industries has been very successful.

»

Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.

the fact of a company advertising one of its products in or on another of its products: »

The back cover of a book is often used for cross-promotion of other titles by the same author.

cross-promote /ˌkrɒsprəˈməʊt/ US  /ˌkrɑːsprəˈmoʊt/ verb [I or T]
»

The two companies have agreed to cross-promote each other's brands.


Financial and business terms. 2012.

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